Infor

Infor had become the third-largest provider of business software, but they lagged far behind ERP vendors like Oracle and SAP. Infor had growing recognition and brand loyalty in the small and mid-market space, and wanted to find a way to make the leap to being more visible and considered. We decided to make our biggest challenge our advantage: recasting the competition as "Big ERP," two fat cats right out of political and social satire.

Working with acclaimed illustrator, Steve Brodner, we brought Big ERP to life in airport takeovers, print and online advertising, animated microsites and digital shorts. Then we gave one of the Big ERP guys his own Twitter account, where he tongue-in-cheeked his way into an interview with CIO magazine. 

Airport Takeovers

Campaign Extensions

Big ERP Social Media