Iron Mountain

Iron Mountain asked us to help figure out a way to sell one of their most mundane services (records management) to one of the most conservative audiences out there (Chief Financial Officers).

The idea was to position records management as an untapped source of cost savings hiding in plain site. After digging through the background research, we discovered something pretty interesting—Iron Mountain had all these weirdly cool statistics that told their story hiding right in plain as well.

So how do you bring records management to life? By personifying office documents and packaging them up in a series of “Docu-Drama” videos. Then, you create lead-gen engine that fills the pipeline with millions of dollars of sales opportunities. And that makes for a pretty exciting campaign, just about any way you look at it.